Walkabout is to introduce a new integrated digital strategy that will aim to help the Australian themed bar chain’s customers improve their understanding of the Intertain owned brand.
The strategy, which goes live from tomorrow (31 October) has been developed by Spinnaker, will include social media, email, mobile and search, and will include a newly mobile-optimised website and booking system that will allow customer to book and reserve tables for sporting and private events.
Walkabout will also be able to consolidate it data sources through a new single customer view database across its estate, while new customer segmentation and contact strategy will also be aided through an enhanced CRM programme.
Robert Goldsmith, managing partner at Spinnaker, said: “Walkabout is a brand with great heritage and the ambitions for the new digital programme offer huge potential to engage the current audience and reach out to new prospects."
Spinnaker will continue to work with the chain’s venue managers to improve the Walkabout social media platforms, with a number of training sessions planned for this month to create more consistency and improve customer engagement.