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By Jennifer Faull, Deputy Editor

October 30, 2013 | 2 min read

Jack Daniel's has unveiled a short film from Arnold Worldwide, ahead of a public screening at the annual Indie Memphis Film Festival this week.

Titled ‘Independent Lynchburg’, the short documentary-style film features up-close stories behind nine people and a five-member band all hailing from the town famed for the Jack Daniel’s whiskey. It details fun quirks about the community, where everyone is usually known only by their nickname.

The film is being hosted on the Jack Daniel’s website as part of the brand’s story. A short blub from the brand explains: “People know Lynchburg, TN, as the place where each and every drop of Jack Daniel’s Tennessee Whiskey is made. Yet, few know about the interesting men and women who live in this otherwise anonymous town. In the first-ever short film from Jack Daniel’s, we took a closer look at the truly fascinating and independent spirits who call this place home.”

Credits:

Executive Creative Director: Wade Devers

Director of Global Marketing Jack Daniel’s: Carmen D’Ascendis

CD/Art Director: Travis Robertson

CD/Copywriter: Greg Almeida

Producer: William Near and Ben Ouellette

Production Company: Minder

Executive Producer: Chris Jennings

Director/DP: Stebs Schinnerer

Editorial Company: Lost Planet

Editor: Paul Snyder

Colorist: Paul Snyder

Music: Coyote Kolb

Music Recording: Artist: Neil Cleary

Jack Daniels

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Arnold Worldwide

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave....

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