The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Steven Raeburn, N/A

October 30, 2013 | 2 min read

Ahead of the forthcoming 50th anniversary celebrations for Doctor Who, an app has been released to allow fans of the show to put their own face into the iconic opening titles.

Created by digital agency Realise, the app has been described as “the dream brief for every sci-fi fan” allowing fans to place the faces within the titles alongside the 11th Doctor, Matt Smith.

The credits will take the form of a personalised invite, asking friends to join them on the 23 November to watch a special 50th Anniversary episode of Doctor Who.

Realise said that the intention was to create a dynamically rich, personalised experience for each user.

The group said such an experience would only previously have been possible with Flash or by going through the expensive process of creating an entire video for each user.

Dave Ward, creative director at Realise said “Doctor Who fans are extremely passionate and at the same time very protective of the series. After 50 years worth of fandom we wanted to create something that really gave back to fans as well as getting them excited about the upcoming anniversary episode. An exciting campaign for the team, made even more rewarding when you see the warm response and kind words from the fans using the app”

The app encourages users to click through to the BBC store.

BBC Realise Doctor Who

More from BBC

View all