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By Ishbel Macleod, PR and social media consultant

October 30, 2013 | 1 min read

AT&T has unveiled a special Halloween version of its ‘It’s Not Complicated’ campaign.

Created by BBDO New York and Atlanta, the Halloween campaign shows costumed kids explaining why ‘Now Is Better’ when it comes to eating Halloween candy.

The campaign, which launched yesterday, will run through to Halloween day (31 October).

AT&T Halloween

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BBDO New York

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