The Drum Awards for Marketing - Extended Deadline

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By Steven Raeburn, N/A

October 29, 2013 | 2 min read

South Australia Tourism has launched a duo of short films showing the city of Adelaide through the eyes of its citizens, as the city is named in Lonely Planet’s top ten cities to visit.

The city placed number nine in the list.

South Australian tourism minister, Leon Bignell, said the city had been hugely transformed.

"The multimillion-dollar Adelaide Oval upgrade and all the work going on along the River Torrens including the Adelaide Convention Centre redevelopment are making Adelaide a more appealing destination. There are an increasing number of small bars, restaurants and revitalised laneways in the city which have added to Adelaide's vibrancy and diversity. And once people arrive in the city they can take a drive for an hour and be in one of our world class wine regions such as the Barossa or McLaren Vale," he said.

Chris Zeiher, Asia Pacific sales and marketing director at Lonely Planet Publications, said the short films would challenge international perspectives of Adelaide.

"The short film offers local and international travelers the chance to see and understand what this incredible city has to offer,” he said.

“Adelaide has certainly shed its conservative robe in recent times and transformed itself into an energetic and vibrant hub of new and exciting experiences. The Lonely Planet's Top 10 Cities is all about setting the travel agenda for the year to come and I'm sure that Adelaide has plenty more surprises up its sleeve for us in 2014.”

The full list according to Lonely Planet is:

1. Paris, France

2. Trinidad, Cuba

3. Cape Town, South Africa

4. Riga, Latvia

5. Zürich, Switzerland

6. Shanghai, China

7. Vancouver, Canada

8. Chicago, USA

9. Adelaide, Australia

10. Auckland, New Zealand