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Exponential Interactive appoints managing director for Asia-Pacific to chief revenue officer

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By Stephen Lepitak, -

October 29, 2013 | 2 min read

Exponential Interactive has appointed its former managing director of its Asia-Pacific region, John McKoy, as chief revenue officer.

McKoy will be tasked with managing all of the agency’s revenue producing external teams globally, with a responsibility for retaining and growing revenue across it products.

“By combining some of the most advanced audience targeting and optimization solutions with compelling and engaging ad experiences across display, video and mobile, Exponential Interactive has separated itself in the advertising intelligence space. Now the mission is to take those solutions to advertisers and agencies so they can gain the maximum benefit. It's an enormous challenge in such a competitive and complex landscape, but one that's a privilege to take on,” explained McKoy.

McKoy will be based out of Exponential’s offices in Melbourne.

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