Wunderman names Lincoln Bjorkman as global chief creative officer
Wunderman has appointed Lincoln Bjorkman as global chief creative officer effective immediately and he has gained a seat on the company’s board.
Appointment: Lincoln Bjorkman has joined Wunderman
Bjorkman, who most recently led Digitas LBi’s six North American offices, will report to Wunderman chairman and CEO Daniel Morel and has been tasked with formulating and articulating the company’s global creative strategy.
Morel said: “When we began our hunt for a creative lead, we wanted a passionate creative, a qualified global leader and an exceptional thinker. Lincoln is all those things and more.
“He brings to Wunderman the understanding that creative content is both valuable and engaging is what drives consumer connection today, and he understands that brands are increasingly turning to data and digital to dramatically improve their bottom line results.”
Bjorkman added: “My goal is to provide clients around the world a continuous stream of fresh creative ideas that will build their brands’ momentum and connect them to consumers.”
He has previously worked with clients including American Express, Delta, Kraft, Samsung, Comcast, Jaguar, Land Rover, Microsoft, Coca-Cola, Shell and Starbucks.
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