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16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

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16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

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Gordon Young
Editor-in-chief at The Drum

Diet Coke hunk Andrew Cooper launches all-natural dog grooming range WildWash with BETC London

The ads were created by the same agency behind the Diet Coke ads

Diet Coke hunk Andrew Cooper is showing an altogether different side as he promotes his all-natural dog grooming range WildWash.

The all-natural pet grooming company is the brainchild of Cooper and his wife Jane and boasts three-star certification from ASCAS (Animal Shampoo and Cosmetics Association Standards).

WildWash’s inaugural campaign created by BETC London, the same agency behind Cooper’s Diet Coke commercial, uses all the hallmarks of a high-end hair-care campaign to support the brand’s positioning as ‘luxury hair care, for dogs’.

“As well as being a highly successful model, Andrew Cooper is an entrepreneur and an animal lover. We are very excited to be working with him again, this time on his own venture. We’ve created some high end assets to launch what is a very high quality range of products,” said Neil Dawson, executive creative director, BETC London.

The three print executions feature human models styled as iconic canine pedigrees – ‘The Shitzu’, ‘The Poodle’, and ‘The Old English Sheepdog’.

The print campaign is now set to run in consumer lifestyle magazines, with the images forming the basis of the WildWash brand identity featuring on marketing and promotional materials including the brand’s website.

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