De Beers partners with Somo for 'For You, Forever' iPad service

De Beers has unveiled a new iPad service with Somo, to help clients have a diamond engagement ring individually crafted for them.

The ‘For You, Forever’ in-store tool allows customers to compare different styles of ring and diamonds.

Clients can view each diamond individually through the eyes of an expert using the De Beers Iris.

Using the iPad service, customers can view a shortlist of their favourite styles, share designs with others, and make their final selection to be crafted individually for them.

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