Chefs Michel Roux Jr. and Andrew Fairlie lend a hand to Albert Bartlett autumn campaign
Albert Bartlett has unveiled its autumn 2013 TV and print campaign featuring two of its long-term brand ambassadors Andrew Fairlie and Michel Roux Jr.
Created by Holmes Hobbs Marcantonio (HHM), the ads aim to promote the brands values of quality, consistency, heritage and trust through the chain of field, factory and final product. Inviting viewers into Fairlie and Roux’s kitchen, the creative focuses on the high quality British products both chefs use, including Albert Bartlett potatoes.
Running from today (Monday 28 October) until 23 December the national TV campaign will be supported by integrated print and digital activity, including full page advertising in Good Housekeeping, Red, Prima and national weekend supplements and both chefs have also contributed recipes to the Albert Bartlett site.
Written by Alfredo Marcantonio and directed by Daryl Goodrich, Marcantonio commented: “Albert Bartlett have worked closely with Andrew and Michel for ten years or more. Two demanding chefs who run what are regarded as two of Britain's most celebrated restaurants. Quite frankly, you couldn’t wish for more relevant or believable testimony to the quality of their potatoes.”
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Holmes Hobbs Marcantonio
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