The Drum 30 under 30 #3: Olivia Harvey, head of media strategy, Somo

The Drum 30 under 30 women in digital 2013 highlights the top 30 women under the age of 30 making an impact in digital. Here, The Drum catches up with Olivia Harvey, head of media strategy, Somo

The Drum 30 under 30 women in digital is an annual platform recognising the next generation of digital talent. Over the course of 30 days we will be running interviews with each of the women profiled, to give more insight into their careers so far, professional achievements, and what they see as the next big game changers in digital.Today's profiled individual is Olivia Harvey, head of media strategy, Somo.What is your biggest professional achievement so far?Being promoted to head of media strategy which enables me to provide solutions for the now but also drive future thinking to help define industry standard approaches to both new and traditional media. I would say this was both a challenge and an opportunity.... What is the biggest challenge you've overcome in your career?Working in a completely new industry with limited tracking functionality presented a lot of unknowns. Although it could be daunting at times, it pushed me to create our own approaches and attribution methodologies which we use daily at Somo. One example is our Amplify TV Marketing product which, through the use of Integrated video, Social, PPC & App Discovery has driven increased conversions of +30 per cent for some of our major clients. What's the next game changer in digital? With the velocity of change in the market, the industry will be very different in 12 months, regardless of any game changers. What would you like to be remembered for?Being hard working and fun.Who inspires you most professionally or personally?Carl Uminski for being super smart, inspirational, a brilliant teacher, amazing boss and mega nice all at the same time What would you be doing if you weren't doing this? Running a vintage tea shop full of vintage furniture and treasures from local designers that people can purchase with their tea. I'd also make sure we sold eggs benedict so I got to eat it every day. How do you relax? Shopping and making things, anything from dresses to knitted puffs to patch work quilts Describe your career to date in five words.Crazy, fun, challenging, rewarding, awesome.This series will run for the duration of October. Yesterday's featured individual was Jennifer Macrae, VP of digital wallet market development UK&I, MasterCard.

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