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Dixons Carphone Argos Tesco

Carphone Warehouse unveils £49 tablet in run up to Christmas

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By Ishbel Macleod, PR and social media consultant

October 27, 2013 | 2 min read

Carphone Warehouse is looking to undercut rivals Tesco and Argos as it unveils a seven inch tablet, priced at £99, but set to sell for £49 in the run up to Christmas.

The Avoca tablet, which runs on Android 4.2 Jelly Bean, will allow users to make video calls through services such as Skype, as well as featuring an eBook reader built in.

Graham Stapleton, chief executive of Carphone Warehouse UK, said: “We know that over a third of tablet purchases are for children and family use but that one of the main barriers to not buying a tablet is cost.

"Our Android 7” tablet smashes right through the previous lowest priced tablets and is perfect for families and anyone wanting a modern, portable tablet at a bargain price. I know a tablet will be top of many Christmas lists this year and this price makes top technology affordable for even more people, so we’re expecting this to be hugely popular.”

The tablet features a 800x480 resolution screen, 8GB of in built storage and an eight hour memory.

Dixons Carphone Argos Tesco

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