My Weekly announced as sponsor of ITV3 afternoons with idents starring Pam Ayres

DC Thomson has announced My Weekly as the new sponsor of ITV3 Afternoons from November 2013.

My Weekly - DC Thomson & co

The sponsorship will see My Weekly idents run daily, between 2pm and 7pm on ITV3 around programmes such as Agatha Christie’s Marple, A Touch of Frost and Heartbeat.

My Weekly editor Sally Hampton said: “We're thrilled to be sponsoring ITV3 Afternoons and over the moon to have Pam Ayres on board.

“The ITV3 Afternoon’s audience offers the ideal fit for My Weekly's target market and I feel that Pam Ayres is the ideal ambassador for our brand – a strong, inspiring, modern woman – like our readers.”

Writer, broadcaster and entertainer Pam Ayres will write and star in the idents.

Ayres said: “I am delighted to be involved with My Weekly magazine as I have always found it to be friendly, helpful and supportive.”

The sponsorship will be supported by an in-store point of sale campaign across the major super market chains throughout November.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.