Magners appoints Gratterpalm to lead shopper marketing strategy

Magners cider has appointed Gratterpalm to lead its shopper marketing strategy, following a competitive pitch.

Ed Shoebridge, head of customer marketing, said: “We searched nationally for an agency partner to help us with our Shopper Marketing activity for Magners. Gratterpalm’s experience with retailers such as Asda was a factor but their approach to shopper behaviour was the critical element. ”

The appointment will see Gratterpalm bring Magners’ “Now is A Good Time” campaign to a retail channel.

Chris McCash, head of shopper marketing at Gratterpalm, added: “Our unique segmentation model can help brand owners truly get under the skin of their shoppers. We’re delighted this has helped us attract such a fantastic brand to our region.”

Gratterpalm’s client list includes Halfords and Coral.

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