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Worx appoints adconnection to £2m media account ahead of its first campaign in the UK

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By Jennifer Faull, Deputy Editor

October 24, 2013 | 1 min read

Worx, the power tool and garden brand, has appointed adconnection to its £2m media planning and buying account ahead of a launch into the UK market.

“With innovation being so core to the Worx brand values, it is important that this is reflected through all of our communications and that every point of contact with our consumers portrays this,” said Lucy Parsons, European marketing operation director at Worx,

“Digital media is evolving all the time, allowing for endless exciting, new and different opportunities to reach customers, and we felt adconnection were the best agency to put this into motion.”

Beginning this week the digital campaign has involved a range of online media formats, including banners, social, search, video, affiliates and mobile in the lead up to a wider, above the line campaign set to run throughout 2014.

The activity has targeted predominantly males aged 25-65 with families and aims to drive traffic to the website and encourage brand engagement to drive sales.

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