Hyatt Hotels & Resorts has appointed Affiliate Window to launch a global affiliate marketing programme for the brand.
Hyatt operates seven brands over 500 properties in 46 countries and will work with Affiliate Window, which is part of the Zanox Group, to create an affiliate marketing strategy.
Renée Brouwer, director, digital strategy eDistribution: the Americas for Hyatt Hotels & Resorts, said: “Affiliate Window and Zanox provide an approach that appears perfectly suited for our affiliate marketing aspirations at Hyatt.
“The companies offer a comprehensive market management structure, which allows for expansion into core markets in Europe, Africa, the Middle East and Asia Pacific.”
Alexanda Forsch, US country manager for Affiliate Window, added: “We are confident that our commitment to service and innovation and providing a comprehensive global effort in tandem with all territory launches will ensure great success for the programme.”
Affiliate Window and Zanox Group have 13 offices worldwide.