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Mergers and Acquisitions Twitter Dr Martens

Dr Martens acquired by Permira for £300m: how did Twitter react?


By Ishbel Macleod, PR and social media consultant

October 24, 2013 | 2 min read

R Griggs Group, the owner of Dr Martens, has agreed to a £300m takeover offer from the investment firm Permira Funds, following last week’s rumours. Barclays acted as financial advisor to Permira while Rothschild advised R Griggs. The deal is expected to be completed in January 2014.David Suddens, CEO of Dr Martens, said: “The brand’s authenticity and the millions of customers who have used Docs as a symbol of self-expression for over half a century are what makes Dr Martens unique. The Permira Funds respect that heritage, and want to support the management team in nurturing it.”Other fashion businesses owned by Permira include Hugo Boss and New Look.“Dr Martens is an iconic brand with a passionate fan base of followers. The Permira Funds have extensive expertise in backing global brands, as demonstrated with Hugo Boss and Valentino, and we are looking forward to supporting the management team in this exciting next phase of the company’s development.” said Cheryl Potter, partner and head of the consumer sector team at Permira.Surprisingly Dr Martens, a company which normally performs strongly on Twitter, has not mentioned the acquisition on its account.

Mergers and Acquisitions Twitter Dr Martens

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