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Appointments Trefor Thomas News

SapientNitro appoints Brand Advocate co-founder Trefor Thomas as creative director

By Angela Haggerty | Reporter

October 23, 2013 | 2 min read

SapientNitro has hired Brand Advocate co-founder Trefor Thomas as creative director.

Appointment: Trefor Thomas has been named creative director

Thomas most recently served as executive creative director at brand Advocate and brings 17 years’ experience to the role, including stints at RMG Connect and Saatchi and Saatchi.

Malcolm Poynton, chief creative officer, SapientNitro Europe, said: “Arriving from Saatchi Singapore to kick-start Saatchi Integrated with award-winning work, leading JWT’s integrated offering across EMEA at RMG Connect and, more recently, founding digital agency Brand Advocate makes Trefor an unparalleled creative leader we’re excited to welcome aboard.”

Thomas will report directly to Poynton and work closely with Daniel Harvey, director of experience design, and Lillian Shieh, director of strategy.

Appointments Trefor Thomas News

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.

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