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NSPCC appoints Amaze as digital partner following nine-way pitch

NSPCC, the children’s charity, has appointed Amaze as it looks to overhaul its digital offering.

Securing the account after a nine-way pitch process, Amaze has been tasked with delivering a digital strategy and redeveloping the NSPCC website.

“We have found a digital partner that will make sure information about child cruelty and how to prevent it, reaches everyone who needs it, which is vital in equipping society in the fight against child cruelty,” explained Helena Raven, head of development, communications, NSPCC, commented.

“By designing and building all the components that form our new digital presence, Amaze will play a key role in helping the NSPCC continue its vitally important work of expanding the reach of our services and ultimately helping and protecting children.”

The new digital platform will be user-centered, as the charity aims to expand its reach and encourage more visitors to take action against child cruelty.

The new responsive website will help the NSPCC connect with its digital consumers, by providing a more personalised experience and delivering more relevant and meaningful content.