Merlin Entertainment has announced the appointment of TBWA\Manchester to handle advertising for Alton Towers Resort, Thorpe Park, Chessington World of Adventures Resort.
TBWA\Manchester’s brief for the Resort Theme Park account will include launch campaigns for new rides and attractions as well as ongoing communications for the Resort Theme Park portfolio.
Fergus McCallum, chief executive of TBWA\Manchester, said: “Merlin is the UK and Europe’s leading visitor attraction operator. Delivering effective communications across such a highly diverse portfolio of market leading resort theme park brands, each of which has its own very clear positioning and profile, is not only a hugely exciting and challenging prospect, but also a great creative opportunity for the agency.”
Merlin runs 99 attractions in 22 countries across four continents.