The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Merlin Entertainments Group Alton Towers Chessington World of Adventures

Merlin Entertainments appoints TBWA\Manchester to Resort Theme Park account

Author

By Ishbel Macleod | PR and social media consultant

October 23, 2013 | 1 min read

Merlin Entertainment has announced the appointment of TBWA\Manchester to handle advertising for Alton Towers Resort, Thorpe Park, Chessington World of Adventures Resort.

TBWA\Manchester’s brief for the Resort Theme Park account will include launch campaigns for new rides and attractions as well as ongoing communications for the Resort Theme Park portfolio.

Fergus McCallum, chief executive of TBWA\Manchester, said: “Merlin is the UK and Europe’s leading visitor attraction operator. Delivering effective communications across such a highly diverse portfolio of market leading resort theme park brands, each of which has its own very clear positioning and profile, is not only a hugely exciting and challenging prospect, but also a great creative opportunity for the agency.”

Merlin runs 99 attractions in 22 countries across four continents.

Merlin Entertainments Group Alton Towers Chessington World of Adventures

Content created with:

TBWA\Manchester

Find out more

More from Merlin Entertainments Group

View all

Trending

Industry insights

View all
Add your own content +