Enterprise Rent-A-Car launches funny spot for ‘boring’ Rental Reimbursement coverage

Enterprise Rent-A-Car has launched a new campaign to generate awareness and educate drivers on – dull and boring - Rental Reimbursement coverage.

Front and centre of the activity is the ‘My 13 Days’ ad, which sees a father who didn’t have Rental Reimbursement coverage forced to drive his daughter pink car.

Developed by OMD agency Roger Townsend, the spot is supported by the campaign’s dedicated micro-site, www.my13days.com.

Credits:

Kay Cochran: Creative Director

Peter Roddick: Art Director

Katie Orzel: Art Director

Melinda Christman: Digital Producer

Josh Hogan: VP Digital, Executive Digital Producer

Mike McCormick: Executive Creative Director

Rachel Barbieri: Account Director

Jamie Schiebel: Developer

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.