Enterprise Rent-A-Car has launched a new campaign to generate awareness and educate drivers on – dull and boring - Rental Reimbursement coverage.
Front and centre of the activity is the ‘My 13 Days’ ad, which sees a father who didn’t have Rental Reimbursement coverage forced to drive his daughter pink car.
Developed by OMD agency Roger Townsend, the spot is supported by the campaign’s dedicated micro-site, www.my13days.com.
Kay Cochran: Creative Director
Peter Roddick: Art Director
Katie Orzel: Art Director
Melinda Christman: Digital Producer
Josh Hogan: VP Digital, Executive Digital Producer
Mike McCormick: Executive Creative Director
Rachel Barbieri: Account Director
Jamie Schiebel: Developer