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BBC Global News announces partnership with Twitter Amplify

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By Ishbel Macleod, PR and social media consultant

October 23, 2013 | 2 min read

BBC Global News has today announced a partnership with Twitter Amplify, which will see the broadcaster provide in-tweet video clips.

This is the first Twitter Amplify partnership with a global news broadcaster, and has prompted the BBC to begin production of a new in-tweet broadcast, #BBCTrending - a series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak and will launch later this autumn.

"What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world," said Glenn Brown, senior director of Twitter Amplify. "We look forward to working with BBC Global News to bring these programmes to market."

In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-tweet branded video synced to hit series, including Top Gear.

“This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products,” said James Montgomery, director of digital and technology at BBC Global News Ltd. “Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”

#BBCTrending will incorporate the BBC’s international social media reach and 24-hour video production operation; the BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources; and Twitter Amplify’s innovative real-time video promotion tool.

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