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By Ishbel Macleod, PR and social media consultant

October 22, 2013 | 2 min read

Freesat has unveiled a new marketing campaign, featuring TV, print, digital and direct mail, and supported with a brand new website.

The campaign for the subscription-free satellite TV service was created by Now and looks to show things people do that could be avoided, such as opening a car door onto a lamppost and getting stuck in a revolving door. It ends with the line ‘Subscription Free Satellite TV. Freesat. Think about it’.

Paul Gilshan, Freesat marketing director, said: “Everyone can relate to those everyday things that we all do without thinking, things that could easily be avoided. Our new TV campaign encourages consumers to think about the choices they have with their TV – quality programming, and a wide variety of channel choice plus great features like pause, rewind, and record alongside On Demand and Roll Back TV all for free with Freesat means that customers don't have to be out of pocket.

“Standing out in a confusing market place is so important for us – without the luxury of the budgets that some our competitors have, every piece of communication has to work doubly hard to cut through. This is a really exciting time for Freesat and the combination of a relatable TV ad, an impactful in-store and print campaign plus significant investment in digital will help us to continue to go from strength to strength.”

The new consumer marketing strategy looks to bring Freesat’s customers to the fore.


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