The Drum Awards Festival - Design and Metaverse

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By Angela Haggerty | Reporter

October 21, 2013 | 1 min read

Primark has launched its Christmas campaign with a dolls house film using each room to highlight a different clothing department.

The campaign was created by The One Off and features models wearing everything from Christmas jumpers to party wear and onesies.

A statement from the agency said: “The campaign video plays on the illusion of scale even further, with the models becoming dolls moving through a surreal house filled with giant candy, presents, glitter balls and stars.”

Primark Christmas News

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The One Off

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