Bauer Media announces further changes to Place portfolio with Cath Ellington and Steve King appointed to new roles
Bauer Media has announced further strategic changes to its Place portfolio’s senior team, promoting Cath Ellington to the newly created role of group commercial director, Place, Northern England and Scotland, with Steve King taking up a new position as business development director for Bauer Radio.
The appointments follow Graham Bryce’s move to the role of group managing director, Place, England and Scotland, with Ellington reporting to Bryce and taking overall responsibility for all local commercial revenues across Place with immediate effect.
As business development director King will work widely across the whole radio portfolio, looking to deepen the engagement of Bauer’s audiences through the widening of its events strategy and the development of new-to-radio on and off-air projects. King will report to both Bryce and Steve Parkinson on Place and Passion projects respectively.
Dee Ford, group managing director, Radio, Bauer Media, commented: "Cath Ellington has achieved considerable recent success in revitalising Metro Radio, increasing audiences and revenues and brings an outstanding track record, fantastic commercial acumen and a wealth of experience to this new role.
"Steve King is one of Bauer’s most experienced and successful leaders and his drive, ambition and ideas for new revenue growth which underpinned the enviable performance at our stations in the North West will now be used to great effect across our whole radio portfolio. I have never been more confident that Place is in great hands."
As a result of these changes, regional managing director, Yorkshire, Tracy Eastwood, is set to leave the business at the end of the month.
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