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By Ishbel Macleod, PR and social media consultant

October 18, 2013 | 1 min read

Paddy Power has unveiled a new video spot, Taser, as part of its ‘Ball of Shame’ football campaign.

The spot, created by Crispin Porter + Bogusky, looks at what could happen if football was given a power up – by arming players with tasers.

A Paddy Power spokesman said; “After seeing teeth bared and boots buried into ball boys last season, we had to think long and hard about what an earth was next for the beautiful game. Tasering seemed like the natural next step for our inventive bad boys and our video gives a glimpse of some next level Ball of Shame. Please note that no egos were hurt in the making of this film.”

The clip includes opposition players being given something to really roll around on the floor for, referee’s getting jolted for shocking decisions, and football club staff being given the good news with 50,000 volts.

Paddy Power

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Crispin Porter Bogusky

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