Moët & Chandon has launched a social campaign on Twitter, Instagram and Tumblr to promote it as the champagne brand of choice for those celebrating special and memorable moments.
The #MoetMoment campaign by We Are Social looks to support the brand’s current above-the-line activity featuring Roger Federer.
The campaign asks social users to post photos and messages of extraordinary occasions in their lives that are worthy of celebrating with a bottle of Moët & Chandon champagne, with the participant with the best ‘moment’ each week receiving a golden magnum bottle of Moët Impérial.
Thomas Hirschmann, account director at We Are Social, said: “This is a feel-good campaign which people all over the world are really getting excited about. Everyone enjoys sharing happy moments with their friends and followers on social media, and #MoetMoment adds even more incentive to shout about great news.”
At the end of the campaign, an overall winner for the whole campaign will receive a golden jeroboam - a three-litre bottle of Moët Imperial - as well as a cooler and six glasses.
Sandra Lafer, senior brand manager at Moët & Chandon, said: “Champagne is known as the drink of choice for special and memorable moments, so We Are Social’s campaign is a perfect fit for Moët & Chandon as a luxury champagne brand.”
The campaign will run until 9 November.