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Moët & Chandon launches global #MoetMoment campaign with We Are Social

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By Ishbel Macleod, PR and social media consultant

October 18, 2013 | 2 min read

Moët & Chandon has launched a social campaign on Twitter, Instagram and Tumblr to promote it as the champagne brand of choice for those celebrating special and memorable moments.

The #MoetMoment campaign by We Are Social looks to support the brand’s current above-the-line activity featuring Roger Federer.

The campaign asks social users to post photos and messages of extraordinary occasions in their lives that are worthy of celebrating with a bottle of Moët & Chandon champagne, with the participant with the best ‘moment’ each week receiving a golden magnum bottle of Moët Impérial.

Thomas Hirschmann, account director at We Are Social, said: “This is a feel-good campaign which people all over the world are really getting excited about. Everyone enjoys sharing happy moments with their friends and followers on social media, and #MoetMoment adds even more incentive to shout about great news.”

At the end of the campaign, an overall winner for the whole campaign will receive a golden jeroboam - a three-litre bottle of Moët Imperial - as well as a cooler and six glasses.

Sandra Lafer, senior brand manager at Moët & Chandon, said: “Champagne is known as the drink of choice for special and memorable moments, so We Are Social’s campaign is a perfect fit for Moët & Chandon as a luxury champagne brand.”

The campaign will run until 9 November.

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