McDonald's launches online game and social media campaign to mark launch of a new product and return of an old one

MCDonald’s has launched two interactive and social media campaigns to promote the launch of a new addition to its menu and the return of an old one.

McDonald’s is marking the return of the ‘1955 burger’, inspired by the “good old days of America” with a social media ad campaign tapping into some “where it all began” nostalgia. The campaign, created by agency Razorfish, will run on YouTube, the McDonald’s website and Facebook.