McDonald's launches online game and social media campaign to mark launch of a new product and return of an old one

MCDonald’s has launched two interactive and social media campaigns to promote the launch of a new addition to its menu and the return of an old one.

McDonald’s is marking the return of the ‘1955 burger’, inspired by the “good old days of America” with a social media ad campaign tapping into some “where it all began” nostalgia. The campaign, created by agency Razorfish, will run on YouTube, the McDonald’s website and Facebook.

In addition, and alongside a TV ad for the brand’s new Spicy Chicken McBites, McDonald’s has launched a ‘Super Spice Dash’ online game – also created by Razorfish - to capture the attention of customers. The game was created using advanced HTML5 and works across PC, Mac, tablet and smartphone.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.