MCDonald’s has launched two interactive and social media campaigns to promote the launch of a new addition to its menu and the return of an old one.
McDonald’s is marking the return of the ‘1955 burger’, inspired by the “good old days of America” with a social media ad campaign tapping into some “where it all began” nostalgia. The campaign, created by agency Razorfish, will run on YouTube, the McDonald’s website and Facebook.
In addition, and alongside a TV ad for the brand’s new Spicy Chicken McBites, McDonald’s has launched a ‘Super Spice Dash’ online game – also created by Razorfish - to capture the attention of customers. The game was created using advanced HTML5 and works across PC, Mac, tablet and smartphone.