Halfords has unveiled a new digital campaign to support its latest TV ad, promoting its WeFit services, where car parts can be fitted by Halfords staff in store.
The first digital campaign looks at how drivers could ask a neighbour or friend to help fit a car part, but they would expect a favour in return, so going to Halfords is ‘cheaper than a favour’.
Focussed on Twitter, the campaign asks people to tweet their own #worstfavour for a chance to win prizes, including Silverstone winter driving experiences and WeFit vouchers.
Peter Veash, CEO of The BIO Agency, said: “Our campaign for Halfords WeFit is part of an overarching strategy that places digital at the heart of their business, to help deliver a truly engaging shopping experience for their customers. Our Twitter programme is just one of a swathe of exciting activities we’ll be pushing as we help Halfords meet evolving consumer expectations. We are working closely with Halfords to ensure Halfords leads the way in next generation retail.”
Tweets are shown on a landing page dashboard http://www.worstfavour.co.uk with tabs showing the Halfords favourites and the public's 'Most liked'. Banner ads and emails will drive customers towards the page.
This is The BIO Agency’s first digital campaign for Halfords.