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Carphone Warehouse uses #OnceInABlueMoon Twitter campaign to promote exclusive HTC One Vivid Blue

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By Ishbel Macleod, PR and social media consultant

October 18, 2013 | 1 min read

Carphone Warehouse has created a Twitter campaign with Cake to promote the launch of the HTC One Vivid Blue, exclusive to the retailer.

The #OnceInABlueMoon campaign, which launched earlier this week, looks to celebrate the unexpected and has so far seen tweets from Duncan James from Blue and Michael Flatley.

The campaign asks fans to tweet their #OneInABlueMoon moments for the chance to win a HTC One Vivid Blue phone.

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