RAC launches new drivetime radio advertising campaign with BBH
The RAC has today rolled out a new drivetime radio campaign with the aim of raising awareness of, and driving traffic to, the RAC Cars website.
Created by Bartle Bogle Hegarty, the 30 second ad features the RAC Cars strapline: ‘A safer way to buy a used car’ and will convey the consumer benefits of the website, which was created to help reassure users about buying second-hand cars.
RAC chief marketing officer John Orriss said: “Our drivetime radio campaign will target potential customers in their driving seats with the message that RAC cars will help take the uncertainty out of buying a used vehicle.
“The RAC is a brand motorists trust for great advice and great service. We have carefully selected the UK’s top used car dealers to offer customers the very best choice of used vehicles backed up with the guarantee that we are only feature quality cars which come with a warranty and free RAC breakdown cover for six months.”
The campaign will run on stations including Heart, Capital, talkSPORT, LBC and Real.
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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...
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