Nando’s has launched an integrated advertising campaign to promote its new electronic loyalty card.
The campaign, created by 18 Feet & Rising, spans radio, outdoor and press advertising and uses the tagline ‘It only works in Nando’s’. The ads are set around a series of situations where people try to use their cards in the wrong places, such as coffee shops, libraries and nightclubs.
Andrew Barnard, account director at 18 Feet & Rising, said: “A brand like Nando’s has to be handled with care given the high expectations its customers have.
“This campaign is the first step in a long-term journey we have planned which seeks to build a unique advertising voice out of the brand’s special sense of fun and irreverence.”
The loyalty card launched in September.