Building valuable brands through trust, formal financial methods, as well as the influence of both digital media and the ethical behaviour of brands will be the issues debated on the evening of Thursday 21 November at the upcoming Lewis Silkin Brand Academy 2013.
Speaking at this event, supported by The Drum, will be Karl Bygrave, director of Regulatory Affairs at Lush Fresh Handmade Cosmetics; Mike Rocha, global director, Brand Valuation, Interbrand; Kelvin King, managing director of Valuation Consulting; Anthony Mullen, senior analyst for Forrester Research; and Marcus Taylor, founder & CEO of Venture Harbour.
Lewis Silkin’s annual Brand Academy, now in its fourth year, covers legal and commercial issues which concern brand owners. The theme for this year’s event 'Building valuable brands', will see industry leaders and Lewis Silkin lawyers lead an interactive discussion framed by short presentations exploring how brands are successfully building brand value and, in doing so, sustaining competitive advantage whilst navigating a volatile global economic climate.
In the context of its ‘Best Global Brands 2013’ report launched earlier in October, Interbrand will share insights on how to create and manage brand value over time and Valuation Consulting will look at how to effectively value and structure the ownership of brands. Venture Harbour will explore the role of digital in strengthening brand valuation, for example offering brands further opportunities to enhance brand loyalty and profitability but also the circumstances in which brand equity and reputation can quickly be lost. Lush will focus on the influences that ethical business practice can have on brand value and Forrester Research will highlight the importance of trust and value in the context of privacy, security and transparency.
Simon Chapman, partner at Lewis Silkin, explained: "Perhaps, especially given the volatility of the global economic climate, coupled with recent signs of an improving UK economy, the protection and promotion of brands remains critical to enterprise and entrepreneurs alike as they seek sustainable competitive advantage in this fast paced digital world. Brand Academy 2013 will debate the key issues relating to the development of valuable brands. This, our flagship event, has always been a popular industry forum attracting well over 150 senior legal as well as commercial executives in each of the last three years and we are delighted to have The Drum on board as our media partner for this year’s exciting event."
Boko Inyundo, business development manager for Lewis Silkin, added: "This year’s theme was devised because the market (e.g. our clients as well as other stakeholders in industry and society) showed signs of a continued interest in brands and the value they offer both the owner as well as any end customer. This interest has appeared to be sustained even during the headwinds over the past few years of a global economic downturn."
The event will be held at the Rosewood Hotel in High Holborn from 6pm on Thursday 21 November. More information on how to book a place can be found on the Lewis Silkin website.