EE’s chief of brand and communications resigns just one year after orchestrating its launch
Steven Day has announced he will be leaving EE at the end of the year, less than 12 months after he created and delivered the brand's launch.
“It has been a privilege to create an exciting new brand for Britain, and to work with some of the most talented people in the industry. I will miss the company, the people and the challenge. However, having helped build, launch and embed the EE brand, I feel the time is now right for me to move on to new adventures,” said Day.
The chief of brand and communications led the October 2012 unveiling of the brand, formed with the merger of Orange and T-Mobile two years earlier. Having fully established the new brand, EE has said Day will not be replaced.
Commenting on Day’s departure, Olaf Swantee, CEO of EE, said: “Steven has played a pivotal role in the successful launch of EE. With his strong internal and partner teams, he created a brand that has become synonymous with innovation. It’s a brand that has become known across the length and breadth of the UK. EE is the brand that will take our company forward into 2014 and beyond, and I know that Steven’s passion, enthusiasm and knowledge of the brand will be continued by his hugely experienced team.”
As of 1 January 2014, the EE brand team will report into Pippa Dunn, chief consumer marketing officer, with the communications team reporting into chief corporate and strategy officer, Stephen Harris.
Content created with:
EE.
Find out more