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Account Round-Up: Majestic Wine, Epson, Ginsters, Virgin Active, Grolsch, Volkswagen, Glasgow Loves Christmas and more


By Steven Raeburn | N/A

October 17, 2013 | 3 min read

Accounts under review

Stripe will PR the Glasgow Loves Christmas campaign

BSH Home appliances is reviewing its UK media business as prt of a wider global review.

Majestic Wine has announced that it is now reviewing its customer relationship marketing account, with interested firms invited to pitch by today.

Printer manufacturer Epson is reviewing its European creative and media accounts in a bid to enter the smartwatch market. The account is worth £5 million.

Account Wins

Arnold Worldwide, MediaCom and SapientNitro have been appointed as marketing agencies for Florida-based electronic security firm, ADT. Mediacom will take over media planning and buying, while SapientNitro will have control over digital strategy and customer experience.

Nexus/H has been appointed as lead marketing and creative agency in the UK by Dunkin Donuts.

Karmarama has been appointed as creative agency for alcohol brand Grolsch following a four-way pitch, replacing BMB.

Rumpus PR has been appointed by Hale-based men's fashion brand Dalvey.

Driven has been appointed by Roberts Bakery as its creative agency to manage its branding and communications.

B2B PR firm Limelight has been appointed by Volkswagen Commercial Vehicles to open the door for business partnerships and expand its profile in the B2B and marketing press.

Ginsters has tasked M&C Saatchi with handling its advertising account having split with Grey London earlier in the year.

Branding implementation company Icon has been appointed by Glasgow 2014 Commonwealth Games to provide signage services.

Droga5 has been appointed by New York City Football Club is its creative agency of record.

MC2 has won the PR and social media account for Playnation, the supplier of amusement and gaming machines.

Brown-Forman has announced the appointment of Publicis-owned Fallon to handle the creative account for its Woodford Reserve brand.

Stripe has been appointed by Glasgow City Marketing Bureau to handle PR for the ‘Glasgow Loves Christmas’ and ‘Late Night Trading’ campaigns for the fourth year running.

Karmarama has been appointed by Virgin Active UK as lead creative agency after a competitive pitch, beating Krow to the account win.

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