Now TV, the internet TV service from Sky, has launched an animated campaign for the Now TV box, a device that converts your TV into a ‘Smart’ TV.
The animated campaign, created by WCRS, uses the new brand line ‘That was then. This is Now TV’.
“The new NOW TV box provides millions of people with the opportunity to transform their normal TV into a Smart TV for just £9.99. We’re delighted to be launching this new campaign which highlights how the NOW TV box can transform TV viewing in households across Britain,” explained Gidon Katz, director, Now TV.
The integrated campaign has rolled out across TV, press, digital and CRM.
As part of the new campaign launch, WCRS has also been awarded an expanded remit and will now handle all direct response advertising in addition to brand building activity for Now TV.