LG has launched a multi-million pound campaign to promote its new handset, the LG G2, in the UK.
The ‘Learning from You’ campaign, planned and bought by Arena and created in-house by LG, will run across TV, cinema, news brands, out of home, digital and social channels, and include bus posters and a reverse cover wrap of Sport magazine.
LG also has a media partnership with the Telegraph, sponsoring its new men’s online channel and video-on-demand formats.
Carolyn Anderson, head of marketing at LG, said: “Arena has taken a comprehensive, fully integrated approach to the media surrounding the launch, and has planned a campaign that will reach our consumers at every touchpoint.”
The UK launch follows its release in New York in August.