Jordan Brand reveals #riquickulous campaign ads for launch of Chris Paul's seventh signature shoe
Nike’s Jordan Brand has revealed the campaign ads to help launch the NBA player Chris Paul's seventh signature shoe, CP3.VII,
The three ads. Sidelines, Locker Room and Press Conference, show how just how quick Paul is on the court by verbally reciting his moves, and push the message that his shoes need to keep up with him.
The Sidelines ad features reporter Craig Sager in his usual attire, exaggerated to match Paul's moves.
The #riquickulous campaign was devised by Wieden + Kennedy New York.
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