High street retailer Argos is aiming to raise £1m for children’s charity Barnardo’s with donations of 'pre-loved' toys as part its annual Argos Toy Exchange campaign.
Backed by TV and radio presenter Denise Van Outen the project invites Argos customers to drop off unwanted toys at Argos stores in return for a £5 voucher towards the cost of new toys. Donated toys will then be passed on to Barnardo’s retail outlets where they will be resold to raise funds for the charity.
“Last year’s Toy Exchange raised hundreds of thousands of pounds in toy donations. We are looking to build on this success by setting an even higher fundraising target of £1 million this year…we know the important role toys play in a child’s life especially at this time of the year. By supporting the Toy Exchange Argos customers will be making a difference to the lives of the most vulnerable children across the UK,” explained Argos head of corporate responsibility, Amy Whidburn.
Gerard Cousins, Barnardo’s director of retail and trading, commented: “We are really excited about the potential that this year’s campaign holds and are delighted to be partnering with Argos again. The initiative works well for us but its beauty lies in the fact that the concept is so simple. All customers have to do to help the most disadvantaged children in society is donate their pre-loved toys.”
Argos’ Christmas gift guide this year will also contain blippable content supporting the Toy Exchange including an exclusive video with Denise Van Outen and a totaliser to track the number of donations.