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Brown-forman Woodford Reserve

Woodford Reserve appoints Fallon to creative account

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By Ishbel Macleod, PR and social media consultant

October 15, 2013 | 1 min read

Brown-Forman has announced the appointment of Publicis-owned Fallon to handle the creative account for its Woodford Reserve brand.

Brown-Forman spokeswoman Andrea Duvall said the change in agency came as the sales volume for the brand has grown by 27.9 per cent in Q2 of 2013: “As the brand continues to grow, we are looking at different mediums including TV.”

Previous agency Boxing Clever will still work for Woodford Reserve to oversee sales promotions.

The first campaign from Fallon is expected in early 2014.

Brown-forman Woodford Reserve

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