NBA rolls out first commercial for the 2013/14 season
The first commercial for the 2013/14 NBA season has been revealed.
Created by ad agency Goodby Silvertstein & Partners, ‘BIG is On’ shows NBA stars turning on the lights in their home arenas when they make a shot.
The song, ‘This Little Light of Mine’, recorded by The Steeles, plays throughout the advert which aired nationally on Monday 14 October.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up