By Angela Haggerty | Reporter

Frame

|

first milk article

October 15, 2013 | 1 min read

First Milk has launched a £1m advertising campaign for the Lake District Dairy Co. featuring the voice of Julie Walters.

The TV ad, created by Glasgow-based agency Frame in conjunction with Th1ng and The Gate, introduces ‘The Land of Milk and Bunny’ and characters Cow and Bunny, with Walters providing the voiceover for Cow.

Graham Sheach, marketing manager at First Milk, said: “Our new commercial is aimed at ABC 1 adults who love food and love cooking.

“The high quality food photography is designed to appeal to them, while the beautifully crafted animation points to our Lake District origins and traditional values.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

MediaCom Scotland was the media buyer for the campaign.

Advertising

Content created with:

More from Advertising

View all