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Argos Tablets

Argos targets ‘tweenie’ market with own brand tablet

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By John Glenday, Reporter

October 15, 2013 | 2 min read

Argos has unveiled its own entrant to the crowded tablet market in the form of a 7in Android powered device that will retail for just £100.

Launched ahead of the key Christmas season MyTablet will go head to head with Tesco’s £120 Hulu gadget which are both hoping to eke a smidgen of market share from those unwilling to commit to top of the range models from the likes of Apple and Samsung.

Argos is targeting its low cost entrant, produced under the retailers Bush electronics brand, at the so-called ‘tweenie’ market of 8 to 13 year olds with pre-enabled parental controls and a range of installed apps; including Angry Birds and BBC iPlayer.

Specs wise it won’t be a pushover however with a 1.6GHz duaol core processor under the hood and a 1024 x 600 resolution LCD glass screen, 8GB of built-in memory, as well as wi-fi and bluetooth connectivity.

Speaking to the BBC Simon Barry, Argos technology trading manager, said: "We think this hits the sweet spot in terms of price and performance. Kids find it hard to share, so we've priced our tablet at a level that means everyone in the family can have one. We know a lot of families are probably feeling worse off this Christmas than last.”

The global market for tablets is expected to explode by 79 per cent over the next five years with 230m devices shipped in 2013 alone.

Argos Tablets

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