Absolute Radio partners with Santander for radio promo in run up to Christmas

Santander has partnered with Absolute Radio for a radio campaign to promote its 123 Current Account as part of the station’s ‘Pay your bills’ promotion.

Pre-promotion for the radio campaign will begin tomorrow, including a microsite, while on-air activity will launch on 28 October and run until 1 November, and will be featured on Christian O’Connell Breakfast show, the No Repeat Guarantee with Russ Williams and Geoff Lloyd’s Hometime Show.

Katherine Knapp, head of promotions at Absolute Radio, said: “Our Pay Your Bills Promotions offers clients the opportunity to get on board with a tried and tested multiplatform campaign that continues to be a hit with our listeners. We’re excited be teaming up with Santander for this promotion.”

Each day during the promotion, five listeners will win the chance to have a bill paid to help save money before Christmas, thanks to Santander, by pre-registering their bill on the Absolute Radio website. When a winner’s name is announced, they have 30 minutes to phone in in order to win.

The deal was negotiated by Absolute Radio and Carat Sponsorship.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.