New York City Football Club appoints Droga5 as creative agency
New York City Football Club (NYCFC) has announced the appointment of Droga5 as creative agency of record.
The club, owned by Manchester City Football Club and the New York Yankees, will use the agency as a consultant and partner in a number of targeted fan activation and engagement initiatives.
“As an agency of people who both live for football and love New York, the branding and launch of our city’s first MLS team is a dream project,” said Jonny Bauer, Droga5’s chief strategy officer. “We’re looking forward to working hand in hand with our NYCFC partners to give New York football fans something to get excited about, and all New Yorkers yet another source of pride.”
The club is currently in the process of exploring a number of sites within the New York City area as it looks to build a permanent home.
NYCFC’s chief executive officer Ferran Soriano added: “In Droga5 we have found the ideal partner to help us establish and grow New York City Football Club. They share both our passion for soccer and our belief in innovation and creativity. While they have a global perspective, they are also locally rooted in New York, ensuring proper understanding and communication with our fans in this great city. We are looking forward to working together.”
The appointment is effective immediately.
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Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print,...
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