Mobile Marketing Association names new board members


By John Glenday, Reporter

October 14, 2013 | 2 min read

The Mobile Marketing Association has named six members newly elected to its EMEA board of directors for 2013 who will join the organisations existing management team.

Members of the global trade association for the mobile industry voted for Shaun Gregory, vice chair MMA EMEA & global director of advertising, Telefonica; Raymond Buckle, CEO, Silverstone CIS; Karim Khalifa, CEO & founder, Digital Republic; Maha Muraish, director, digital advertising, Etisalat Group, Etisalat; David Skerrett, director, mobile & social platforms, R/GA and Ross Sleight, Chief Strategy Officer, Somo.

In addition the MMA has also confirmed that Kerstin Trikalitis, CEO of Out There Media, will continue to serve as chairperson.

Trikalatis said: “We are now seeing significant budgets being put behind mobile from leading global brands on both a global and regional level. We have also seen a growing need for fully integrated mobile campaigns, and agencies are officially adding mobile to form part of their creative strategy. It has finally become clear to brands and agencies that they need to come up with innovative, mobile proposals, which is something we have heard in the past – but this time it is really happening. And this is something I look forward to continuing to drive and encourage alongside other members of the MMA EMEA board.”

Paul Berney, CMO and MD for MMA EMEA, said: “EMEA is one of the world’s most diverse regions, with individual markets often requiring a unique, tailored approach. By ensuring our board consists of members from across the EMEA mobile ecosystem, we can support both established and emerging markets and the channel’s growth across the region. We will continue to focus our efforts on supporting the adoption of and investment in mobile marketing by brands and agencies through events, such as the upcoming MMA EMEA Forum in November in London, the creation of mobile industry standards, and a number of education and research initiatives. I wish the new board every success and look forward to working with them closely over the coming year.”


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