IAB Creative Showcase winners for September: Samsung Galaxy S4, Compassion in World Farming, O2

Compassion in World Farming campaign to replace cruel factory farming with higher welfare free range farming was commissioned after the horsemeat scandal hit the headlines and people living in cities especially, felt more alienated than ever before from the food they were eating. The World's First Really Live Pig Feed was created by Elvis to deliver high impact in order to reconnect people with the animals that produced their food, and also offered a demonstration of free range farming (see video above.)

2nd: GoThinkBig & Rizzle Kicks, O2 by VCCP

GoThinkBig is a site full of thousands of job opportunities,set up to help 16-24 year olds get their foot on the career ladder. Our brief was to make GoThinkBig famous, driving more traffic to their site and increasing applications for the work placements on offer.O2 wanted to make the world’s first official music video created entirely by interns, offering up to 100 young people work experience across all roles. We found the perfect partners in Rizzle Kicks and their upcoming single, Lost Generation; the launch single for their new album Roaring 20’s.The agency started with a recruitment film fronted by Rizzle Kicks, which was seeded across the web. 3,000 applications were received in no time. A whole range of relevant jobs were on offer – everything from director to dancer, camera operator to makeup artist. GoThinkBig provided all of the tips and support required to make applications the best they could be.Once recruited, every intern on set was mentored by a top industry professional. The band and record label were so impressed with everyone’s work ethic that they gave GoThinkBig and O2 a credit on the video – something Universal had never done for a brand before.The campaign captured the imaginations of everyone involved. The director cited it as being the most upbeat set he’d ever worked on, the band enthused about it in interviews - even the BBC turned up to report on location.Best of all, this money-can’t-buy work experience could be a foot on the ladder of a new career, and a standout piece on the CV’s of every intern involved.Results to date:Nearly two million views of ‘Lost Generation’ to dateGo ThinkBig site traffic increased by 33 per cent Doubled the number of GoThinkBig Facebook fansIncreased GoThinkBig’s Twitter following by 30 per centGained 1,000’s of social media mentions

3rd: May Ho - The Grandma of Rock, Samsung Galaxy S4 by Jam

Meet Grandma Mary in the second instalment of Samsung Galaxy's Companion Stories video series. 77 years old and still playing blues guitar, she's entertaining her family and bringing joy to millions online.The viewer joins Grandma Mary in Singapore to see how she stays connected and inspires those around her in her using the Galaxy S4 Sound and Shot and Group Play.Enjoy her remarkable story and hear how her music has brought her family together - showing her grandchildren that they are never too old to follow their dreams (see video above).