The Drum 30 under 30 #17: Katherine Seaton, user experience senior associate, DigitasLBi

The Drum 30 under 30 women in digital 2013 highlights the top 30 women under the age of 30 making an impact in digital. Here, we catch up with Katherine Seaton, user experience senior associate, DigitasLBi.

The Drum 30 under 30 women in digital is an annual platform recognising the next generation of digital talent. Over the course of 30 days we will be running interviews with each of the women profiled, to give more insight into their careers so far, professional achievements, and what they see as the next big game changers in digital.Today's profiled individual is Katherine Seaton, user experience senior associate, DigitasLBi.What is your biggest professional achievement so far? Leading the User Experience in a multidisciplinary team that designed and built a competitor analysis tool. On a very short timescale, the project saw the creation of a core product and the subsequent roadmap has further shaped the tool to accommodate new and exciting functionality. What is the biggest challenge you've overcome in your career? Managing complex business requirements and technical constraints behind the design of multiplatform, CMS driven sites without losing sight of the needs of the user. What's the next game changer in digital?I see the biggest change being the move towards designing for connected, cross platform, cross device experiences which keep users at their heart. The introduction of interconnected smart objects poses a new challenge in terms of designing experiences that fit naturally into people’s lives. What would you like to be remembered for?Always challenging clients and colleagues in pushing boundaries to ensure the best possible solution to a given problem. Who inspires you most professionally or personally?I would say that all of the people I work with inspire me on a day-to-day basis in some shape or form but the person who has more specifically had the greatest impact on my career to date is previous UX director at DigitasLBi Claudia Ehmke. From day one she has guided, challenged and helped to mould me professionally. She has been and continues to be a true inspiration to me. What would you be doing if you weren't doing this? I would be sitting in a beachfront workshop, making use of my product design training to design and build handcrafted furniture. How do you relax? I love getting lost in a good book, particularly those containing stories about different cultures throughout history. Describe your career to date in five words.Challenging, Stimulating, Diverse, Exciting and FulfillingThis series will run for the duration of October. Yesterday's featured individual was Katie Camenzuli, head of performance display, iProspect

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