IPC Southbank has named Rich Sutcliffe as its new digital development director.
Sutcliffe, who currently occupies the same role at Haymarket Business Media, will join the publisher in January 2014.
Jackie Newcombe, MD of IPC Southbank, said: "With leading positions in the fashion, homes and lifestyle sectors, our portfolio of brands is unrivalled within the UK marketplace. There are tremendous opportunities for us to build on that strength in the future and I am thrilled that Rich will be joining us to help capitalise on those opportunities. He will play a key role as we continue our phenomenal growth curve."
Sutcliffe previously worked for Brand Republic and Media Week, before starting his current role in April 2012.
On his new appointment, he said: "The media landscape is in constant flux but powerful publishing brands will always resonate with audiences and advertisers, and the opportunity to work on a portfolio of world-renowned titles is a truly exciting one. I've have had six great years at Haymarket, and learned a huge amount, but now look forward to joining a talented team at a very exciting time in its development."
IPC Southbank focuses on the company's women's lifestyle and fashion content, and publishes titles such as Marie Claire, InStyle and Look.