BBC works with Stereo Creative to establish Playlister brand
The BBC has collaborated with creative content marketing agency, Stereo Creative, on the launch campaign for the public broadcaster's new Playlister service.
Playlister, part of the BBC's new digital-first strategy, was described on announcement of its launch as: "A new digital service that will allow listeners to pick and tag any piece of music they hear on the BBC and listen to it later. Working with streaming services so that listeners can keep all their favourite music in one place, listening to it across whatever devices they have."
On the announcement, BBC director general Tony Hall said, "“BBC Playlister is a wonderful innovation from the BBC that has been designed purely with audience needs in mind. We have a proud musical heritage that dates back to the very beginning of the BBC's history, and over the years we have found many new ways of bringing fantastic music to our viewers and listeners."
The campaign will include a series of TV stings and short films which will also play a role in establishing Playlister's online presence.
Stereo's remit was to create a brand identity based on an existing logo, including the introduction of the aura cloud and guideline creation.
Playlister also allows users to export their playlist from the BBC to either Spotify, YouTube or Deezer.